Independant strategist, analyst and marketing professional at Independant
November 2012 - Present | Brisbane
Independent consulting and advice, specialising in:
- Marketing planning, market analysis & segmentation
- Marketing communications, strategy and execution
- Strategic & business planning & organisational capability development
- Business analysis, diagnosis & strategic issue resolution
- Business cases and proposals
Director (Performance & Governance) at Department of Transport and Main Roads
March 2012 - November 2012
Led a specialist team to manage the performance improvement and corporate governance functions of the Major Infrastructure Projects Division. Reviewed organisational performance reporting and information to identify and implement divisional performance improvement initiatives. Developed business cases and project plans for business improvement opportunities. Conducted governance reviews of high value infrastructure projects using Office of Government Commerce Gateway(R) methodology. Advised senior executives on business planning, governance, and performance issues. Maintained collaborative relationships with senior construction, engineering, and government stakeholders to effectively manage divisional performance, governance, and risk.
Principal Advisor (Corporate Planning & Performance) at Department of Transport and Main Roads
May 2011 - March 2012
Project managed the Department's strategic and business planning processes. Facilitated analysis of corporate and business level environmental issues, and development of strategies, KPI's and targets. Advised on planning and performance practices and issues to Directors and General Managers.
Business Analyst (Contract) at Brisbane City Council
September 2010 - April 2011
Conducted a strategic review of Council's graffiti management initiatives encompassing review and recommendations on strategic approach, delivery processes, organisation structure and systems, planning methodologies & KPIs, potential service delivery and market opportunities, and financial model. Developed a Council-wide Graffiti Management strategy, including strategic goals, delivery model, governance framework, and funding model with a five year planning horizon, adopted by Council in May 2011.
Product Manager (Contract) at TransLink Transit Authority
November 2009 - July 2010
Managed a portfolio of more than 70 ticketing products and a distribution network of over 300 retail outlets, kiosks and online channels. Leadership of a team to research and screen new product opportunities, develop business cases, and develop and deliver related projects to increase patronage and reduce costs. Consulted with government, industry, delivery partners and the general public to ensure in the successful implementation of these initiatives, and to assess product performance.
Manager, Strategic Consulting at Malones
September 2008 - November 2009
Malones is a boutique consulting & accounting firm specialising in advising the senior leadership of small and medium enterprises in the building, property, hospitality, and retailing sectors on planning, strategy, leadership and operational management issues. Provided advisory services to clients on in a range of industries on a consultancy basis, including business process review, business planning, workforce planning, and marketing strategy.
Strategist at Australian Taxation Office
August 2007 - August 2008
Manage strategic, high risk and high complexity marketing and communications projects for a range of Tax Office internal clients on a consultative basis. Core responsibilities included strategic analysis, strategy development, project management and stakeholder management.
Marketing Manager / Business Development Strategist at QFleet
January 2003 - July 2007
QFleet is Queensland's largest vehicle fleet manager and vehicle retailer, managing over 14,000 vehicles. Managed QFleet's marketing strategy to ensure achievement of vehicle leasing and sales objectives. Key activity included strategy development, channel management, delivery of QFleet's integrated communications campaigns, market research and agency liaison, and management of an annual marketing budget of approximately $1.5 million. Developed and implemented business improvement projects, directly contributing to QFleet's business performance.
Marketing Manager (Contract) at BIH Ltd
February 2002 - December 2002
Provided strategic business and marketing advice to firm and client businesses, including supervision of all marketing practices and budgets.
Integrated Marketing Communications Specialist at IBM Australia
October 2000 - January 2002
Provide marketing communications planning, agency management and campaign management for IBM business units, managing activity in advertising, sponsorship, event management and direct marketing.
Segment Coordinator - Youth at Telstra
February 1998 - October 2000
Developed and managed branding and direct response campaigns.
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